In 1997, Jeff Kelley started making sandals out of inner tubes and indoor-outdoor carpet out of his garage. Today Jeff Kelley’s company, Sanük, is a $30 million a year company that pumps out its unique style of footwear all over the world! I got a chance to sit down with Kelley and learn about the ups and downs of starting his own footwear company and some of the decisions, sacrifices and triumphs that came along with it. Sanük sponsors a diverse group of professional athletes ranging from surfers like Donavon Frankenreiter and Dave Rastovich to rock climbers like Chris Sharma and Randy Leavitt. One of the things I took away from this interview was how much passion Jeff has for what he does and how he puts that passion into every design that comes out of the Sanük factory.
(And just in case you’re wondering, “Sanük” is the Thai word for happiness and balance.)
Enjoy, gang!
-M
This week, I had the chance to sit with a guy with a real passion for what he does. His name: Bart Young. Bart heads Young Company. In this this interview, you get to hear how Young Company got its start, what separates it from its competitors, and how its stays on top of the ever-changing advertising industry. Young Company resides in Laguna Beach, where it provides a wide range of services including advertising, branding, market research, marketing consultation, public relations and website design.
Tyler Barnett Public Relations is a full-service consumer and lifestyle public relations firm. They take pride in their consistent innovation, meticulous focus, and outside-the-box creative strategies.
Check out this week’s OnAAiR to hear what Tyler Barnett has to say about using social media to reach your target audience. And listen to his valuable insights concerning common misconceptions about social networking sites such asTwitter, Facebook, and MySpace. Tyler provides tips on how to identify “social media experts” who are really just predators out to make a quick buck by exploiting consumers’ lack of knowledge about social media.
Enjoy the episode! I know you’ll take away some valuable information.
On AAiR is produced at Post Modern Group.