In 2005 Malcolm Gladwell wrote a book called “Blink”. In it, Malcolm discusses that moment when we first see something and are able to—in an instant—make a decision on whether we will like it or not, if it is good idea or bad a one, if it is real or fake. Well, this week I sat down with Creative Director Mike Robertson and Mike is one of those people who has mastered his “Blink-instinct”. He has the ability to know in an instant if a creative idea is worth looking at or if it is just simply not going to work at all. Most of my own editing skills come from years of watching Mike in the edit bay and seeing how he uses his “instinct” to make his edit decisions. He has a vast knowledge of advertising and has worked for some of the largest agencies in the world on some of the largest accounts. Mike is a true creative thinker.

Enjoy the interview.

-M

To see more of Mike’s work go to: michaelbrobertson.com

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