What do you get when you mix a marketing guy (who is all about making relationships that stick) with a sick tattoo artist who loves collaborating with artists just as talented as he is? You get Sullen Clothing. The founders of Sullen dropped by this week to share their plans for increasing their brand recognition by starting Sullen TV. See how these guys are totally committed to staying true to their craft, to their fans, and to themselves.
Many people starting out in advertising share a common dream–to start their own agency. John Most is one of the few who have succeeded in realizing this dream. Watch this week’s episode of OnAAiR and see how John began The Most Agency with only a single client and a staff of four. See how he turned his agency into one of the most successful shops in Orange County and how his employees enjoy all-expenses-paid spa days with their families, health care coverage, and working in one of the coolest interior-designed offices in OC. You’ll learn that John’s success comes from listening to his clients, caring about his employees, and, above all, loving what he does!
In 1990, Steve Churm left a high-paying job as a journalist for the Los Angeles Times to start his own company, Churm Media. Today, Steve’s successful media company publishes, among other titles, OC Metro, OC Family, and Southland Golf. Find out how Steve started Churm Media and keeps it alive and well in the ever-changing media landscape.
In 2005 Malcolm Gladwell wrote a book called “Blink”. In it, Malcolm discusses that moment when we first see something and are able to—in an instant—make a decision on whether we will like it or not, if it is good idea or bad a one, if it is real or fake. Well, this week I sat down with Creative Director Mike Robertson and Mike is one of those people who has mastered his “Blink-instinct”. He has the ability to know in an instant if a creative idea is worth looking at or if it is just simply not going to work at all. Most of my own editing skills come from years of watching Mike in the edit bay and seeing how he uses his “instinct” to make his edit decisions. He has a vast knowledge of advertising and has worked for some of the largest agencies in the world on some of the largest accounts. Mike is a true creative thinker.
On AAiR is produced at Post Modern Group.